BE Blogs: A Voice for Responsible Business

As part of our sustainability pledge to discuss best practices openly and honestly, we share insights that allow others to effect change in their community. While companies have responsibility to drive change internally, we believe they also can add to their insights and impact by sharing their experience with others.

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Engage Like a Game Designer

Mar 14, 2011   //   by Colin Manuel   //   Blog, Leadership, Marketing & Communication, Project Management, Training & Education  //  No Comments

Game thinking can improve your employee engagementEmployee engagement. It’s one of the most critical elements of any sustainability or CSR program, but it’s also one of the most perplexing.  The reason it’s so difficult is that most of us aren’t professional “engagers.” But game designers are.

Seth Priebatsch, founder of SCVNGR, believes the engaging foundations of game thinking is ready to break out of your game console and into all facets of personal and professional life.

Welcome to the Game Layer

In a keynote address at South by Southwest, Seth explained how the past decade built a “Social Layer” on top of the world. This social layer, created with tools like Facebook and Twitter, is all about forging connections between individuals. With this social layer, you can now connect and visualize your relationships in a whole new way. Read more >>

Don’t Put Your Money Where Your Mouth Is, Put Your Back: Supercharged Philanthropy

Mar 11, 2011   //   by Bradley Short   //   Blog, Company Culture, Marketing & Communication, Uncategorized  //  No Comments

“It’s good to hear that you donated some money to a cause, but I can do that myself!  Show me what you can really do!”

I’ve heard a number of fellow SXSW attendees today commenting about the limited effectiveness of many philanthropic campaigns.  A recurring theme was something along the lines of “giving money to charities and then telling customers about it is good, but is there a better way?”

Read more >>

South by Southwest: Launchpad for Sustainability?

Mar 11, 2011   //   by Colin Manuel   //   Blog, Marketing & Communication, Social Entrepreneurship  //  No Comments

Every year, the world turns to South by Southwest Interactive (SXSW) to catch a glimpse of the future. Could sustainability be this year’s surprise breakout?

What is SXSW?

SXSW Interactive takes place March 11-15, 2011 in Austin, Texas.  The five days include hundreds of keynote presentations, panel sessions, book readings, meetups, workshops and networking events with some of the biggest names in technology. Read more >>

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