BE Blogs: A Voice for Responsible Business

As part of our sustainability pledge to discuss best practices openly and honestly, we share insights that allow others to effect change in their community. While companies have responsibility to drive change internally, we believe they also can add to their insights and impact by sharing their experience with others.

Come by often to read the latest news, subscribe to our blog via email or RSS reader. Even better, join the conversation and share your ideas on how business can be a force for good in your community and environment.

No Excuses: Start Sharing your Sustainability Story Today

Jul 13, 2010   //   by Colin Manuel   //   Company Culture, Leadership, Marketing & Communication  //  No Comments

Perfection is an illusion, so share your sustainable business goals todayWhy do we wait to talk about a goal until we’re close to achieving it? If you’ve ever struggled with a diet or fallen back into a bad habit, you probably already know how the strategy works. By keeping goals to yourself, it’s much easier to let things slide when something doesn’t go according to plan. Companies launch sustainability initiatives in the same way.

By waiting to announce goals until they’re close at hand, many companies believe they’ve lowered their risk of failure. In reality, they’ve lowered their chance of success.

3 Excuses to Avoid at All Cost

When you’re starting your sustainability journey, your company can’t afford to believe these excuses:

Excuse #1 – “We’re just getting started. Customers will question our commitment to real change when we’ve only taken a few steps.”

Excuse #2 – “Shareholders will see community engagement as a frivolous expense and invest their money elsewhere.”

Excuse #3 – “Critics will hound us for “greenwashing” if we fail to reach our destination.”

Be Heard: Spread the Word Early and Often

Transparency is a hallmark of a sustainable company. By communicating your goals openly and frequently, you’ll gain much more credibility in the eyes of consumers. You may even find help from unexpected places.  Being open and honest throughout your effort will ensure that your work has value.

Electric Vehicles: If They Build Them, Will You Buy?

Jul 2, 2010   //   by Melinda Owens   //   Energy, Transportation  //  No Comments

Are electric cars the right answer to the right problem?
In case you missed the news, more than 15 models of electric vehicles (EVs) are predicted to hit the market through 2012. But are EVs the right solution? Will they solve everyday problems, or are carmakers just pandering to the tree hugging hippies out there?

Read interesting articles like Miley Cyrus and Vw Transporter Lease: 10 Surprising Things They Have in Common and other very useful tips on the best ways to maintain your vehicle and more.

What’s Driving Electric Vehicle Production?

There are a number of objective cases for electric vehicles:

Oil Dependence — According to the Department of Energy (DOE), more than half of America’s oil is imported. Of the imported oil, roughly 65% to 75% is located in the Read more >>

5 Tools to Get the Most Bang for your Sustainability Buck

Jun 29, 2010   //   by Colin Manuel   //   Energy, Metrics & ROI  //  No Comments

5 tools to calculate ROI on your sustainability initiativeWhen you’re handed a crowded menu, it’s difficult to find the dish that delivers the most flavor for your dollar. The same is true when it comes to making choices to become a more sustainable company.

Not All Initiatives are Created Equally

From waste reduction to social engagement, there are countless paths to explore on your journey to sustainability. By focusing on a project that delivers the biggest Return on Investment (ROI) in the shortest time, you can launch into the first of a series of successful initiatives.

5 Sustainability Tools to Get Real ROI, Real Fast

  1. Lighting — Replace switches with motion detectors and invest in new LED and fluorescent technology for long-term savings. Lighting Pay-off Calculator.
  2. Packaging — Think lighter and smarter and you’ll fit more product into fewer shipments. Packaging Assessment Tool.
  3. Electricity — Measure your electricity usage to pinpoint where and how much you can save. Energy Monitoring Tools.
  4. Water — Encourage employees to drink from water fountains instead of plastic bottles. Commercial Water Calculator.
  5. IT — Encourage employees to telecommute and swap airports for video conferencing. Video Conferencing Calculator.

Small Success Leads to Large-Scale Change

Pick at least one initiative to focus on, carry it through and quantify it for your leadership and other stakeholders. After your initial success, you’ll find that you have even more support for even larger projects.

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