BE Blogs: A Voice for Responsible Business
As part of our sustainability pledge to discuss best practices openly and honestly, we share insights that allow others to effect change in their community. While companies have responsibility to drive change internally, we believe they also can add to their insights and impact by sharing their experience with others.
Come by often to read the latest news, subscribe to our blog via email or RSS reader. Even better, join the conversation and share your ideas on how business can be a force for good in your community and environment.
Do you know a responsible company when you see one? We often talk about “responsible companies” in passing, but fail to describe their characteristics in detail. Here is a picture of what a BusinessEarth believes a responsible company might look like.
In the first part of this blog, the fictional “Acme” will serve as our example of a company that, while not perfect, is doing good work and making money at the same time. In the second part, we will show some real-life examples of how companies are putting the ideas that we reference with Acme into practice.
One of BusinessEarth’s goals is to prove that socially and environmentally responsible business is possible and profitable. When we find a company that embodies these principles, we highlight their achievements and challenges so you can apply their lessons to your business. Scott Jensen, co-founder and CEO of Rhythm Superfoods, discusses the challenges of running a sustainable start-up as well as changing consumer behavior toward nutrition
If you’re happy with your diet, count yourself lucky. Most of us eat poorly and know it. Our nation faces a massive health crisis and nutrition (or lack thereof) is a core element of the issue. But when we try to eat better, confusion and conflicting advice stops us in our tracks. So what does it take to change course?
The healthy ‘superfoods‘ you need are already at your local grocery store. The challenge is to make it fit your lifestyle. Where some see a problem, others see a business opportunity.
Meet Rhythm Superfoods
What if there was a food that delivered an extraordinary nutritional benefit and was convenient enough to fit into our ordinary and hectic lifestyles? Scott Jensen co-founded Rhythm Superfoods in response to that question.
One of BusinessEarth’s goals is to prove that socially and environmentally responsible business is possible and profitable. When we find a company that embodies these principles, we highlight their achievements and challenges so you can apply their lessons to your business.
In 1999, Jeff Zeigler discovered a problem and a business opportunity. “As Y2k approached, I saw a huge event about to happen. Lots of companies were upgrading hardware and there were no good options for their old units.”
Seeing the financial and environmental potential in reclaiming electronic waste, Zeigler launched TechTurn in Austin, Texas. What began as a small, privately funded startup in a garage has grown into a global operation with sustainability at the core of its business model. Read more >>