BE Blogs: A Voice for Responsible Business
As part of our sustainability pledge to discuss best practices openly and honestly, we share insights that allow others to effect change in their community. While companies have responsibility to drive change internally, we believe they also can add to their insights and impact by sharing their experience with others.
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One of BusinessEarth’s goals is to prove that socially and environmentally responsible business is possible and profitable. When we find a company that embodies these principles, we highlight their achievements and challenges so you can apply their lessons to your business. Scott Jensen, co-founder and CEO of Rhythm Superfoods, discusses the challenges of running a sustainable start-up as well as changing consumer behavior toward nutrition
If you’re happy with your diet, count yourself lucky. Most of us eat poorly and know it. Our nation faces a massive health crisis and nutrition (or lack thereof) is a core element of the issue. But when we try to eat better, confusion and conflicting advice stops us in our tracks. So what does it take to change course?
The healthy ‘superfoods‘ you need are already at your local grocery store. The challenge is to make it fit your lifestyle. Where some see a problem, others see a business opportunity.
Meet Rhythm Superfoods
What if there was a food that delivered an extraordinary nutritional benefit and was convenient enough to fit into our ordinary and hectic lifestyles? Scott Jensen co-founded Rhythm Superfoods in response to that question.
Is capitalism the cause of our problems or the solution? At BusinessEarth, I’m constantly amazed at the number of companies that are tackling global issues and creating jobs and profits in the process. However, there are still those who believe government regulation is the driving force behind social and environmental change.
In an editorial to the Wall Street Journal, Dr. Aneel Karnani advocated for the role of government regulation in the Corporate Social Responsibility (CSR) revolution. While I agree that regulation has a role to play, achieving significant and positive change will only happen when businesses and consumers to step up to the plate on their own terms. Read more >>
Success is measured by what you finish, not by what you begin. There’s plenty of advice on how to start making your business more socially and environmentally responsible. But how do you get sustainability re-started once your momentum falters?
Ingredients for Sustainability: Perseverance, Endurance, and Resilience
When it comes to rebounding in the face of defeat, nobody does it better than Mother Nature. Hurricanes, volcanoes and droughts – the ecosystems inevitably find a way forward.
In launching your sustainability initiative, take inspiration from nature’s resilience. Commit yourself to pick up the pieces and rebuild your vision regardless of the obstacles. After all, it’s better to crawl toward the finished line than it is to give up with the goal in sight.
4 Steps to Restart your Sustainability Project Today
- Identify and Reflect on Problem Causes
- Failure is often a symptom of the unique circumstances you face. Reflect on what went wrong where and decide how you can tailor social and environmental goals to better fit your particular situation.
- Re-Motivate Yourself
- If you can’t picture success, you’ll have difficulty motivating others to join your team. View your past troubles as the price for renewed wisdom and personal growth. Imagine how success will feel and spread that vision with conviction.
- Engage Detractors Early and Often
- Who was your biggest detractor for your last project? Bring them on board for a new perspective on what went wrong and why. You may not like what you hear, but at least you know what you’re up against. Greater engagement and transparency may even win a convert to your cause.
- Simplify and Aim High
- What can you realistically achieve in the short term? Are there any salvageable results from your previous attempt? Can you identify quick wins that build to big goals? By keeping expectations in line with reality, you’ll gain the support necessary to drive the larger, long-term sustainability program to completion
What challenges have you experienced in launching your sustainability projects? Were you able to overcome the obstacles?