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LOHAS: What It Is and Why It Matters to You

Aug 5, 2010   //   by Melinda Owens   //   Marketing & Communication, Terminology  //  2 Comments

LOHAS - Lifestyles of Health and SustainabilityAre you a LOHAS? You may have heard the term before, but you probably have trouble nailing it down. But if you run a business in the 21st century, you can’t afford to miss this important and growing demographic.

LOHAS, Defined

LOHAS stands for “Lifestyles of Health and Sustainability.” Companies use this label to describe a market segment focused on health and fitness, the environment, personal development, sustainable living, and social justice. Widely recognized in North America, Europe, Australia, and South East Asia, the LOHAS market segment consists of six main areas:

  1. Personal and Health
  2. Natural Lifestyles
  3. Green Building
  4. Alternative Transportation
  5. Eco-Tourism
  6. Alternative Energy

How to Think Like a LOHASian

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