Does your small business really need CSR?

Lots of people may ask, “Why should a company implement a corporate social responsibility program?”  But what they really mean is, “Why should my company buy into CSR?”  And it’s a valid question, especially for a small enterprise.  Why should a small company devote the time and resources it takes to become more socially responsible?

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Nike: When Difficulty Knocks, Look for Opportunity

Have you ever tried to fix one problem only to discover another?  Lucky for us, business problems usually hold opportunities, too.  Start working to make your business more environmentally responsible and you might discover all sorts of other ways to improve your bottom line.

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Engage Like a Game Designer

Employee engagement. It’s one of the most critical elements of any sustainability or CSR program, but it’s also one of the most perplexing.  The reason it’s so difficult is that most of us aren’t professional “engagers.” But game designers are.

Seth Priebatsch, founder of SCVNGR, believes the engaging foundations of game thinking is ready to break out of your game console and into all facets of personal and professional life.

Welcome to the Game Layer

In a keynote address at South by Southwest, Seth explained how the past decade built a “Social Layer” on top of the world. This social layer, created with tools like Facebook and Twitter, is all about forging connections between individuals. With this social layer, you can now connect and visualize your relationships in a whole new way. Read more >>