Prevention before Treatment? How Biomarkers are Changing Health Care

One of BusinessEarth’s goals is to prove that socially and environmentally responsible business is possible and profitable. When we find a company that embodies these principles, we highlight their achievements and challenges so you can apply their lessons to your business. Rich Martin, CFO of Biophysical, discusses biomarkers and preventive health care as well as the role companies can play the well-being of their employees.

BE Profiles Biophysical: Health & Wellness from the Inside-Out

Does prevention hold the key to America’s health crisis? If you’re like most people, you only visit the doctor when you’re ill. But what if there was a way to identify risk factors before they turned into chronic health problems?

Biomarker Screening and Health Care

“Years before you become diabetic, there are other changes happening in your body,” says Martin. “Before glucose becomes a problem, your body will experience a spike in insulin levels as it compensates for insulin’s diminishing strength.”

By identifying these precursors early with medical screening, you can start exercise and diet programs to reverse the path toward chronic disease. “It’s easier and cheaper to prevent illnesses like diabetes than it is to manage them once they manifest themselves,” says Martin. Read more >>

BE Profiles Rhythm Superfoods: Challenges and Opportunities in Sustainable Start-ups

One of BusinessEarth’s goals is to prove that socially and environmentally responsible business is possible and profitable. When we find a company that embodies these principles, we highlight their achievements and challenges so you can apply their lessons to your business. Scott Jensen, co-founder and CEO of Rhythm Superfoods, discusses the challenges of running a sustainable start-up as well as changing consumer behavior toward nutrition

If you’re happy with your diet, count yourself lucky. Most of us eat poorly and know it. Our nation faces a massive health crisis and nutrition (or lack thereof) is a core element of the issue. But when we try to eat better, confusion and conflicting advice stops us in our tracks. So what does it take to change course?

The healthy ‘superfoods‘ you need are already at your local grocery store. The challenge is to make it fit your lifestyle. Where some see a problem, others see a business opportunity.

Meet Rhythm Superfoods

What if there was a food that delivered an extraordinary nutritional benefit and was convenient enough to fit into our ordinary and hectic lifestyles? Scott Jensen co-founded Rhythm Superfoods in response to that question.

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