BE Blogs: A Voice for Responsible Business
Does your small business really need CSR?
Lots of people may ask, “Why should a company implement a corporate social responsibility program?” But what they really mean is, “Why should my company buy into CSR?” And it’s a valid question, especially for a small enterprise. Why should a small company devote the time and resources it takes to become more socially responsible?
Why Should I Care About CSR? (Because Gen-Y Employees Do)
Do you want to see Gen-Yers do amazing things for your company? Embrace a culture of corporate social responsibility and we’ll take your business to new heights.
Our previous two blogs have been about how The Three Cs (Community, Credibility, and CSR) are your keys to effectively recruiting top Generation-Y talent. You’ve seen how Gen-Yers like me want Community in the workplace and require our employers to be Credible. In this third and final segment, you’ll learn how Corporate Social Responsibility (CSR) gets Gen-Y excited and motivates us to give our very best efforts for you.
Keys to Recruiting Gen-Y: Are you Credible?
Recruiting Generation-Y employees can be your key to future success, but unless your company is perceived as trustworthy, Gen-Yers will run away as fast as we can.
In our previous post, we introduced The Three Cs: Community, Credibility, and CSR. These are the keys to recruiting Gen-Y employees and building a workplace where we can thrive. Last week, you learned how Gen-Yers like me crave Community in the workplace. Today, you’ll discover how to attract and keep top talent by heeding the second of the Three Cs: Credibility.



