BE Blogs: A Voice for Responsible Business

As part of our sustainability pledge to discuss best practices openly and honestly, we share insights that allow others to effect change in their community. While companies have responsibility to drive change internally, we believe they also can add to their insights and impact by sharing their experience with others.

Come by often to read the latest news, subscribe to our blog via email or RSS reader. Even better, join the conversation and share your ideas on how business can be a force for good in your community and environment.

Use little actions to drive your company’s green agenda

Jul 27, 2011   //   by Bradley Short   //   Blog, Company Culture, Leadership, Operations Management  //  No Comments

In the push to become a better, more eco-responsible small or medium sized business, sometimes the best you can do is start small.  Just because you can’t do something revolutionary like replace your materials with flowers and soy, it doesn’t mean that you can’t make a green difference somewhere.  Environmentalism strengthens company culture and saves money too, so if you haven’t yet, start taking small steps toward sustainability and then see where it leads you.

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No Excuses: Start Sharing your Sustainability Story Today

Jul 13, 2010   //   by Colin Manuel   //   Company Culture, Leadership, Marketing & Communication  //  No Comments

Perfection is an illusion, so share your sustainable business goals todayWhy do we wait to talk about a goal until we’re close to achieving it? If you’ve ever struggled with a diet or fallen back into a bad habit, you probably already know how the strategy works. By keeping goals to yourself, it’s much easier to let things slide when something doesn’t go according to plan. Companies launch sustainability initiatives in the same way.

By waiting to announce goals until they’re close at hand, many companies believe they’ve lowered their risk of failure. In reality, they’ve lowered their chance of success.

3 Excuses to Avoid at All Cost

When you’re starting your sustainability journey, your company can’t afford to believe these excuses:

Excuse #1 – “We’re just getting started. Customers will question our commitment to real change when we’ve only taken a few steps.”

Excuse #2 – “Shareholders will see community engagement as a frivolous expense and invest their money elsewhere.”

Excuse #3 – “Critics will hound us for “greenwashing” if we fail to reach our destination.”

Be Heard: Spread the Word Early and Often

Transparency is a hallmark of a sustainable company. By communicating your goals openly and frequently, you’ll gain much more credibility in the eyes of consumers. You may even find help from unexpected places.  Being open and honest throughout your effort will ensure that your work has value.


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