BE Blogs: A Voice for Responsible Business

As part of our sustainability pledge to discuss best practices openly and honestly, we share insights that allow others to effect change in their community. While companies have responsibility to drive change internally, we believe they also can add to their insights and impact by sharing their experience with others.

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Prevention before Treatment? How Biomarkers are Changing Health Care

Nov 15, 2010   //   by Colin Manuel   //   Blog, Company Profiles, Health & Nutrition, Leadership  //  No Comments

Does medical screening have a role in CSR?One of BusinessEarth’s goals is to prove that socially and environmentally responsible business is possible and profitable. When we find a company that embodies these principles, we highlight their achievements and challenges so you can apply their lessons to your business. Rich Martin, CFO of Biophysical, discusses biomarkers and preventive health care as well as the role companies can play the well-being of their employees.

BE Profiles Biophysical: Health & Wellness from the Inside-Out

Does prevention hold the key to America’s health crisis? If you’re like most people, you only visit the doctor when you’re ill. But what if there was a way to identify risk factors before they turned into chronic health problems?

Biomarker Screening and Health Care

“Years before you become diabetic, there are other changes happening in your body,” says Martin. “Before glucose becomes a problem, your body will experience a spike in insulin levels as it compensates for insulin’s diminishing strength.”

By identifying these precursors early with medical screening, you can start exercise and diet programs to reverse the path toward chronic disease. “It’s easier and cheaper to prevent illnesses like diabetes than it is to manage them once they manifest themselves,” says Martin. Read more >>

Employee Performance: Does Purpose Trump Money?

Jun 15, 2010   //   by Colin Manuel   //   Company Culture  //  No Comments

Sustainability programs offer better motivation than financial incentivesAre you getting the most from your employees? If you rely on financial incentives alone to boost results, you may be doing more harm than good. To improve employee performance, you must pay as much attention to your company’s culture as your economic indicators.

When Money Misses the Target

People are motivated by a lot of factors. While money is the most universal and quantifiable motivator, it turns out to be one of the most detrimental.


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