BE Blogs: A Voice for Responsible Business

As part of our sustainability pledge to discuss best practices openly and honestly, we share insights that allow others to effect change in their community. While companies have responsibility to drive change internally, we believe they also can add to their insights and impact by sharing their experience with others.

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Green Products Play by the Same Rules, So Put Customers First!

Sep 8, 2011   //   by Bradley Short   //   Blog, Energy, Leadership, Metrics & ROI  //  No Comments

In business, all roads lead to the customer.  Whether you’re selling fabric softener, alarm clocks, or electric vehicles, this is true.  Last week, GreenBiz ran an article describing three ways that plug-in EVs (electric vehicles) could make it in the mass market.  Reading it made me realize that all three of their recommendations could be boiled down to overarching challenges green (and even non-green) products face.  And below them all remains the point that can’t be said enough: Always focus on the customer, not the product.


Electric Vehicles and You: Making Sense of EVs vs. PHEVs

Nov 3, 2010   //   by Colin Manuel   //   Transportation  //  No Comments

Over the next five years, manufacturers will unveil more than 20 models of electric vehicles that look and drive similar to your regular car. However, there is one key difference that will determine how well they fit your lifestyle: whether they are pure electric vehicles (EVs) or plug-in hybrid electric vehicles (PHEVs).

Pure Electric Vehicles (EVs): Meet the Nissan Leaf

Pure electric vehicles are powered solely by batteries. Their frames and bodies are often made from super light alloys specially designed to maximize performance. While EVs have been around since the early 1900s, the Nissan Leaf is the first mainstream EV to hit the U.S. market in this latest electric car renaissance.

Pros: Zero emissions from tail pipe, fewer moving partsPure electric vehicles debut in the U.S. than normal vehicles.
Cons:Range anxiety’ from lack of high-capacity charging network. When the battery loses its charge, the car has no back-up power.
Est. Cost: $32,780/ $25,280 (before tax credits/after tax credits)
Electric Range: 100 miles
Total Range: 100 miles

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