BE Blogs: A Voice for Responsible Business
As part of our sustainability pledge to discuss best practices openly and honestly, we share insights that allow others to effect change in their community. While companies have responsibility to drive change internally, we believe they also can add to their insights and impact by sharing their experience with others.
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You’re one of the good ones. You’ve decided that you are going to conduct business in a socially responsible way. You’ve begun taking steps to become a better company and you even started an official corporate social responsibility (CSR) program. Good job, you won’t regret it. Now that you’ve launched your CSR program, it’s time to share your good work and vision with the world. But how exactly are you to do that?
CSR Communication is Not a One-Time Thing
Communicating your CSR work effectively requires more than a static website or an annual press release. Blogs, message boards, and social media tools like Twitter and Facebook are the best tools for ongoing discussions about your company. By engaging your community with these tools, you offer them a sense of ownership in the good work you’re doing.
Why recreate the CSR wheel when the path has already been charted by others? As a follow-up to our post, Does Your Company Really Need a Corporate Social Responsibility Program?, here are three ways you can learn from others to launch your sustainability initiative early and effectively.
3 Steps to a Strategy that Works for You:
Step1: Read Relevant CSR Reports
It wasn’t very long ago that launching CSR initiatives meant that you had to blaze fresh trails with unknown risks and benefits. Today, we have the benefit of hindsight, as hundreds of people have made thousands of mistakes experimenting with CSR initiatives in every industry imaginable. Take a minute to read other companies’ CSR reports at the Global Reporting Initiative and you’ll be able to better define your own CSR goals and generate ideas from other programs that worked. Read more >>
Unless your company is in the Fortune 500, is a Wal-Mart supplier or vendor or boasts forward-thinking leadership, it probably doesn’t have a corporate social responsibility (CSR) program. But should it?
How Large Companies Profit Responsibly
Many public companies have initiated CSR programs, mostly due to global, investor, and societal pressures. These large companies dedicated vast resources to weave environmental and social impact into their corporate strategies and are now integrating them into their daily activities.