BE Blogs: A Voice for Responsible Business
What is a “Responsible Company?”
Do you know a responsible company when you see one? We often talk about “responsible companies” in passing, but fail to describe their characteristics in detail. Here is a picture of what a BusinessEarth believes a responsible company might look like.
In the first part of this blog, the fictional “Acme” will serve as our example of a company that, while not perfect, is doing good work and making money at the same time. In the second part, we will show some real-life examples of how companies are putting the ideas that we reference with Acme into practice.
Corporate Social Responsibility, Defined
At BusinessEarth, we talk about CSR (corporate social responsibility) a lot, but we don’t always explain it as thoroughly as we should. In light of this, here’s a CSR primer that will help clear any confusion.
CSR is work that creates value inside and outside of a company by aligning business goals with social and environmental needs.
BusinessEarth believes that CSR and profitability are not mutually exclusive. Rather, a solid CSR program can pay for itself with tangible savings and profit opportunities and, like any other well-conceived investment, will pay dividends in the long run.
3 Ways to Help Your CFO Overcome CSR Doubts
Are you having trouble getting executive buy-in for corporate social responsibility (CSR)? Converting doubters to believers is difficult, even more so with analytically-minded CFOs. However, the strong financial leadership of a CFO will spread the impact and support of your CSR project throughout the company and community.
CFOs on CSR: Discover the Root of Their Doubts
The key to gaining CSR converts is uncovering the root cause of their doubts. In today’s post, we’ll look at three objections a CFO might have and suggest some ways you can help them overcome their resistance. In future posts, we’ll take a look at issues that your colleagues in other job functions may have.