BE Blogs: A Voice for Responsible Business
Systematic Corporate Social Responsibility: Go All-In!
I watched a fascinating panel discussion this morning led by Aman Singh that had the charge of “Reimagining CSR as an Engine of Innovation, Profitability & Purpose.” Her esteemed panel, including, among others, Seventh Generation’s Jeffrey Hollender and author Carol Sanford, kept leading me back to a single idea about corporate social responsibility: CSR is no add-on activity. Once you decide to be a responsible company, responsibility must be systematic. To do it right, you have to go all-in!
Corporate Social Responsibility and Social Media: A 21st Century Neighborly Conversation
How does your company utilize social media to enrich its CSR (corporate social responsibility) initiatives? Many organizations aren’t using the social web effectively, despite its huge potential for engagement and good. Here are a few tips to help you get social media to make your responsible message really stick.
Don’t Put Your Money Where Your Mouth Is, Put Your Back: Supercharged Philanthropy
“It’s good to hear that you donated some money to a cause, but I can do that myself! Show me what you can really do!”
I’ve heard a number of fellow SXSW attendees today commenting about the limited effectiveness of many philanthropic campaigns. A recurring theme was something along the lines of “giving money to charities and then telling customers about it is good, but is there a better way?”