BE Blogs: A Voice for Responsible Business

As part of our sustainability pledge to discuss best practices openly and honestly, we share insights that allow others to effect change in their community. While companies have responsibility to drive change internally, we believe they also can add to their insights and impact by sharing their experience with others.

Come by often to read the latest news, subscribe to our blog via email or RSS reader. Even better, join the conversation and share your ideas on how business can be a force for good in your community and environment.

Systematic Corporate Social Responsibility: Go All-In!

Mar 31, 2011   //   by Bradley Short   //   Blog, Company Culture, Operations Management  //  2 Comments

I watched a fascinating panel discussion this morning led by Aman Singh that had the charge of “Reimagining CSR as an Engine of Innovation, Profitability & Purpose.” Her esteemed panel, including, among others, Seventh Generation’s Jeffrey Hollender and author Carol Sanford, kept leading me back to a single idea about corporate social responsibility: CSR is no add-on activity.  Once you decide to be a responsible company, responsibility must be systematic.  To do it right, you have to go all-in!

 

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Corporate Social Responsibility and Social Media: A 21st Century Neighborly Conversation

Mar 25, 2011   //   by Bradley Short   //   Blog, Company Culture, Marketing & Communication  //  No Comments

How does your company utilize social media to enrich its CSR (corporate social responsibility) initiatives?  Many organizations aren’t using the social web effectively, despite its huge potential for engagement and good.  Here are a few tips to help you get social media to make your responsible message really stick.

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Don’t Put Your Money Where Your Mouth Is, Put Your Back: Supercharged Philanthropy

Mar 11, 2011   //   by Bradley Short   //   Blog, Company Culture, Marketing & Communication, Uncategorized  //  No Comments

“It’s good to hear that you donated some money to a cause, but I can do that myself!  Show me what you can really do!”

I’ve heard a number of fellow SXSW attendees today commenting about the limited effectiveness of many philanthropic campaigns.  A recurring theme was something along the lines of “giving money to charities and then telling customers about it is good, but is there a better way?”

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