How Corporate Responsibility Helps Your Company Hire Better

We’ve talked about how CSR helps companies before on the BE blog, especially with regard to Gen-Y employees.  Responsible companies are much better at recruiting, engaging, and retaining employees than ones without a sustainable focus.

I got to interview Aman Singh of In Good Company about this very idea for HireBetter’s blog.  (HireBetter is one of BusinessEarth’s portfolio companies.)  In our interview, she laid out how good corporate citizenship helps firms recruit and engage top talent more than ever.

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Does your small business really need CSR?

Lots of people may ask, “Why should a company implement a corporate social responsibility program?”  But what they really mean is, “Why should my company buy into CSR?”  And it’s a valid question, especially for a small enterprise.  Why should a small company devote the time and resources it takes to become more socially responsible?

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Use little actions to drive your company’s green agenda

In the push to become a better, more eco-responsible small or medium sized business, sometimes the best you can do is start small.  Just because you can’t do something revolutionary like replace your materials with flowers and soy, it doesn’t mean that you can’t make a green difference somewhere.  Environmentalism strengthens company culture and saves money too, so if you haven’t yet, start taking small steps toward sustainability and then see where it leads you.

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