BE Blogs: A Voice for Responsible Business
Corporate Social Responsibility and Social Media: A 21st Century Neighborly Conversation
How does your company utilize social media to enrich its CSR (corporate social responsibility) initiatives? Many organizations aren’t using the social web effectively, despite its huge potential for engagement and good. Here are a few tips to help you get social media to make your responsible message really stick.
Don’t Put Your Money Where Your Mouth Is, Put Your Back: Supercharged Philanthropy
“It’s good to hear that you donated some money to a cause, but I can do that myself! Show me what you can really do!”
I’ve heard a number of fellow SXSW attendees today commenting about the limited effectiveness of many philanthropic campaigns. A recurring theme was something along the lines of “giving money to charities and then telling customers about it is good, but is there a better way?”
Why Should I Care About CSR? (Because Gen-Y Employees Do)
Do you want to see Gen-Yers do amazing things for your company? Embrace a culture of corporate social responsibility and we’ll take your business to new heights.
Our previous two blogs have been about how The Three Cs (Community, Credibility, and CSR) are your keys to effectively recruiting top Generation-Y talent. You’ve seen how Gen-Yers like me want Community in the workplace and require our employers to be Credible. In this third and final segment, you’ll learn how Corporate Social Responsibility (CSR) gets Gen-Y excited and motivates us to give our very best efforts for you.