BE Blogs: A Voice for Responsible Business
Don’t Put Your Money Where Your Mouth Is, Put Your Back: Supercharged Philanthropy
“It’s good to hear that you donated some money to a cause, but I can do that myself! Show me what you can really do!”
I’ve heard a number of fellow SXSW attendees today commenting about the limited effectiveness of many philanthropic campaigns. A recurring theme was something along the lines of “giving money to charities and then telling customers about it is good, but is there a better way?”
Why Should I Care About CSR? (Because Gen-Y Employees Do)
Do you want to see Gen-Yers do amazing things for your company? Embrace a culture of corporate social responsibility and we’ll take your business to new heights.
Our previous two blogs have been about how The Three Cs (Community, Credibility, and CSR) are your keys to effectively recruiting top Generation-Y talent. You’ve seen how Gen-Yers like me want Community in the workplace and require our employers to be Credible. In this third and final segment, you’ll learn how Corporate Social Responsibility (CSR) gets Gen-Y excited and motivates us to give our very best efforts for you.
Corporate Social Responsibility, Defined
At BusinessEarth, we talk about CSR (corporate social responsibility) a lot, but we don’t always explain it as thoroughly as we should. In light of this, here’s a CSR primer that will help clear any confusion.
CSR is work that creates value inside and outside of a company by aligning business goals with social and environmental needs.
BusinessEarth believes that CSR and profitability are not mutually exclusive. Rather, a solid CSR program can pay for itself with tangible savings and profit opportunities and, like any other well-conceived investment, will pay dividends in the long run.