BE Blogs: A Voice for Responsible Business
How Corporate Responsibility Helps Your Company Hire Better
We’ve talked about how CSR helps companies before on the BE blog, especially with regard to Gen-Y employees. Responsible companies are much better at recruiting, engaging, and retaining employees than ones without a sustainable focus.
I got to interview Aman Singh of In Good Company about this very idea for HireBetter’s blog. (HireBetter is one of BusinessEarth’s portfolio companies.) In our interview, she laid out how good corporate citizenship helps firms recruit and engage top talent more than ever.
Does your small business really need CSR?
Lots of people may ask, “Why should a company implement a corporate social responsibility program?” But what they really mean is, “Why should my company buy into CSR?” And it’s a valid question, especially for a small enterprise. Why should a small company devote the time and resources it takes to become more socially responsible?
Systematic Corporate Social Responsibility: Go All-In!
I watched a fascinating panel discussion this morning led by Aman Singh that had the charge of “Reimagining CSR as an Engine of Innovation, Profitability & Purpose.” Her esteemed panel, including, among others, Seventh Generation’s Jeffrey Hollender and author Carol Sanford, kept leading me back to a single idea about corporate social responsibility: CSR is no add-on activity. Once you decide to be a responsible company, responsibility must be systematic. To do it right, you have to go all-in!
