BE Blogs: A Voice for Responsible Business

As part of our sustainability pledge to discuss best practices openly and honestly, we share insights that allow others to effect change in their community. While companies have responsibility to drive change internally, we believe they also can add to their insights and impact by sharing their experience with others.

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Destination Sustainability: How to Tell Your Story

Jul 15, 2010   //   by Colin Manuel   //   Leadership, Marketing & Communication  //  No Comments

You get it. After months of meetings, debate and analysis, you’re finally taking your first steps toward becoming a more socially and environmentally responsible company. Now that you’ve charted a course, how will you share your motivations and actions with the world?

Why You Should Communicate Early and Often

  1. Gain credibility by sharing the good and the bad – MolsonCoors recently announced the results of their sustainability initiative.  Compared to the year prior, MolsonCoors increased water use by 3%, but lowered emissions by 15%. This is exactly the kind of honest self-evaluation that lends you credibility.
  2. Grow your impact by inspiring others by your example – Many say that Patagonia wrote the book on sustainable business. Today, Patagonia is teaching Wal-Mart how to apply their sustainability practices on a larger scale. Who can you partner with as either teacher or pupil?
  3. Attract investors passionate about sustainable businesses – When it comes to long-term return, shareholders increasingly turn to sustainable businesses. Socially and environmentally responsible companies offer lower risks compared to “business-as-usual” firms.

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