BE Blogs: A Voice for Responsible Business

As part of our sustainability pledge to discuss best practices openly and honestly, we share insights that allow others to effect change in their community. While companies have responsibility to drive change internally, we believe they also can add to their insights and impact by sharing their experience with others.

Come by often to read the latest news, subscribe to our blog via email or RSS reader. Even better, join the conversation and share your ideas on how business can be a force for good in your community and environment.

3 Ways to Help Your CFO Overcome CSR Doubts

Dec 2, 2010   //   by Bradley Short   //   Accounting & Finance, Blog, Company Culture, Investors & Stakeholders, Leadership  //  No Comments

Are you having trouble getting executive buy-in for corporate social responsibility (CSR)? Converting doubters to believers is difficult, even more so with analytically-minded CFOs. However, the strong financial leadership of a CFO will spread the impact and support of your CSR project throughout the company and community.

CFOs on CSR: Discover the Root of Their Doubts

The key to gaining CSR converts is uncovering the root cause of their doubts.  In today’s post, we’ll look at three objections a CFO might have and suggest some ways you can help them overcome their resistance.  In future posts, we’ll take a look at issues that your colleagues in other job functions may have.

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CSR Communication: How to talk to your customers about your good work

Nov 22, 2010   //   by Bradley Short   //   Blog, Company Culture, Marketing & Communication  //  1 Comment

You’re one of the good ones.  You’ve decided that you are going to conduct business in a socially responsible way.  You’ve begun taking steps to become a better company and you even started an official corporate social responsibility (CSR) program.  Good job, you won’t regret it.  Now that you’ve launched your CSR program, it’s time to share your good work and vision with the world.  But how exactly are you to do that?

CSR Communication is Not a One-Time Thing

Communicating your CSR work effectively requires more than a static website or an annual press release. Blogs, message boards, and social media tools like Twitter and Facebook are the best tools for ongoing discussions about your company. By engaging your community with these tools, you offer them a sense of ownership in the good work you’re doing.

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Business Sustainability: Different Goals for Different Roles

Jul 20, 2010   //   by Colin Manuel   //   Leadership, Marketing & Communication, Operations Management  //  No Comments

5 Ways to Explain Sustainability to 5 PeopleWhat was your reaction when you first heard about sustainability? Did you think the fuzzy, tree-hugging character would never fly in the corporate sphere? Much of the business world still thinks this way. People in every department are still waiting for their sustainability epiphany. But that epiphany won’t come unless the message is tailored to their goals.

5 Ways to Explain Sustainability to 5 people

Everyone is unique. But as different as each of us may be, we still tend to find like-minded people across various business functions. By tailoring your approach to individual goals, you can build a cross-functional sustainability team that has the power to drive real change.

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