BE Blogs: A Voice for Responsible Business
As part of our sustainability pledge to discuss best practices openly and honestly, we share insights that allow others to effect change in their community. While companies have responsibility to drive change internally, we believe they also can add to their insights and impact by sharing their experience with others.
Come by often to read the latest news, subscribe to our blog via email or RSS reader. Even better, join the conversation and share your ideas on how business can be a force for good in your community and environment.
I read this BusinessWeek article yesterday and it really got me thinking about the state of environmental money saving. It talks about a profoundly unique solution to a difficult to see problem, and it really makes a great case for an environmental corporate focus. Unfortunately, the ideas in this article are often missing in day-to-day sustainability conversation. Traditional green dialogue (focusing exclusively on efficiency and the like) can perpetuate a discourse that, pardon the expression, can’t see the forest for the trees.
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How does your company utilize social media to enrich its CSR (corporate social responsibility) initiatives? Many organizations aren’t using the social web effectively, despite its huge potential for engagement and good. Here are a few tips to help you get social media to make your responsible message really stick.