Hot Potatoes Prove Sustainability is About More Than Renewables and Recycling

I read this BusinessWeek article yesterday and it really got me thinking about the state of environmental money saving. It talks about a profoundly unique solution to a difficult to see problem, and it really makes a great case for an environmental corporate focus.  Unfortunately, the ideas in this article are often missing in day-to-day sustainability conversation. Traditional green dialogue (focusing exclusively on efficiency and the like) can perpetuate a discourse that, pardon the expression, can’t see the forest for the trees.
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Corporate Social Responsibility and Social Media: A 21st Century Neighborly Conversation

How does your company utilize social media to enrich its CSR (corporate social responsibility) initiatives?  Many organizations aren’t using the social web effectively, despite its huge potential for engagement and good.  Here are a few tips to help you get social media to make your responsible message really stick.

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3 Ways to Help Your CFO Overcome CSR Doubts

Are you having trouble getting executive buy-in for corporate social responsibility (CSR)? Converting doubters to believers is difficult, even more so with analytically-minded CFOs. However, the strong financial leadership of a CFO will spread the impact and support of your CSR project throughout the company and community.

CFOs on CSR: Discover the Root of Their Doubts

The key to gaining CSR converts is uncovering the root cause of their doubts.  In today’s post, we’ll look at three objections a CFO might have and suggest some ways you can help them overcome their resistance.  In future posts, we’ll take a look at issues that your colleagues in other job functions may have.

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