BE Blogs: A Voice for Responsible Business
Hot Potatoes Prove Sustainability is About More Than Renewables and Recycling
I read this BusinessWeek article yesterday and it really got me thinking about the state of environmental money saving. It talks about a profoundly unique solution to a difficult to see problem, and it really makes a great case for an environmental corporate focus. Unfortunately, the ideas in this article are often missing in day-to-day sustainability conversation. Traditional green dialogue (focusing exclusively on efficiency and the like) can perpetuate a discourse that, pardon the expression, can’t see the forest for the trees.
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Corporate Social Responsibility and Social Media: A 21st Century Neighborly Conversation
How does your company utilize social media to enrich its CSR (corporate social responsibility) initiatives? Many organizations aren’t using the social web effectively, despite its huge potential for engagement and good. Here are a few tips to help you get social media to make your responsible message really stick.