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As part of our sustainability pledge to discuss best practices openly and honestly, we share insights that allow others to effect change in their community. While companies have responsibility to drive change internally, we believe they also can add to their insights and impact by sharing their experience with others.

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3 Ways to Help Your CFO Overcome CSR Doubts

Dec 2, 2010   //   by Bradley Short   //   Accounting & Finance, Blog, Company Culture, Investors & Stakeholders, Leadership  //  No Comments

Are you having trouble getting executive buy-in for corporate social responsibility (CSR)? Converting doubters to believers is difficult, even more so with analytically-minded CFOs. However, the strong financial leadership of a CFO will spread the impact and support of your CSR project throughout the company and community.

CFOs on CSR: Discover the Root of Their Doubts

The key to gaining CSR converts is uncovering the root cause of their doubts.  In today’s post, we’ll look at three objections a CFO might have and suggest some ways you can help them overcome their resistance.  In future posts, we’ll take a look at issues that your colleagues in other job functions may have.

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