South by Southwest: Launchpad for Sustainability?

Every year, the world turns to South by Southwest Interactive (SXSW) to catch a glimpse of the future. Could sustainability be this year’s surprise breakout?

What is SXSW?

SXSW Interactive takes place March 11-15, 2011 in Austin, Texas.  The five days include hundreds of keynote presentations, panel sessions, book readings, meetups, workshops and networking events with some of the biggest names in technology.

In 2009, a social media upstart named Twitter broke into the mainstream at SXSW. In 2010, location-based technology caught on fire thanks to FourSquare and Gowalla. In 2011, BusinessEarth believes technology will help sustainability reach a new level of awareness.

BE on the Scene: Digital Solutions to Big Problems

With 10,000 geeks and digital creatives pouring into Austin, Texas, SXSW is the place to discover how technology will benefit people, planet and profit in the future.

Bradley Short and I will be interviewing presenters, panel speakers and attendees to weave together a picture of how technology and sustainability are reinforcing one another.

Among other issues, we’re going to share insights about:

• How new technology is changing old ideas of corporate citizenship.
• How to tap the open source movement to innovate a more profitable and sustainable future for your company.
• Harnessing the power of data, technology, and innovation to improve the health and welfare of the nation.

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