Recruiting Generation-Y employees can be your key to future success, but unless your company is perceived as trustworthy, Gen-Yers will run away as fast as we can.
In our previous post, we introduced The Three Cs: Community, Credibility, and CSR. These are the keys to recruiting Gen-Y employees and building a workplace where we can thrive. Last week, you learned how Gen-Yers like me crave Community in the workplace. Today, you’ll discover how to attract and keep top talent by heeding the second of the Three Cs: Credibility.
Credibility: If you’re going to talk the talk, you’d better walk the walk
Jason Ryan Dorsey, “The Gen Y Guy” writes in his latest book, Y-Size Your Business, that Gen-Yers care most about “lifestyle, personality, and priorities.” I had a chance to ask him what employers must possess to show Gen-Yers that the company fits in with their lifestyles, personalities, and priorities. His response was that it all really boils down to credibility…
Gen-Yers are very interested in our identities, he says, so we seek out companies that match up with our ideals. We think of our jobs as extensions of our personality so we scrutinize what companies do and say. If we feel like our employer isn’t trustworthy, in our minds, that means that we aren’t trustworthy either (and will also be perceived as such by others).
If you really mean it, we’re here to help
Gen-Yers can smell a fake from miles away. Because we are constantly connected to the Internet and social media, we can find out quite quickly if a company might be acting dishonestly (by greenwashing, for instance). So make sure that you always tell the whole truth about your business if you want us to respect you.
We’ll forgive more bad behavior than you think (assuming you are working to be better). But if you try to lie or cover up your mistakes, you’ve lost us. The beauty about Gen-Yers is that if you’re honest about your desire to change for the better and invoke our help, we’ll give you our all.
In our next post, we’ll talk about Corporate Social Responsibility and how companies that act responsibly are the ones that Gen-Yers dream about working for.