I’ve already written about how Gen-Y employees care about sustainability and seek community, credibility, and corporate social responsibility in their employers. But watch the following short video where Erin Schrode explains how Gen-Yers (especially those on the younger side of the generation like her) take such a thoughtful view of green when it comes to exercising our enormous spending power. The point is companies need to clean up their act NOW lest they risk alienating a critical and well-connected demographic.
Gen-Y: a community of millions
If a group that cares deeply about the environment AND has the resources to instantly find out and share what companies are up to, businesses should take note. And if those same people choose to share that information with millions of their peers, millions of times each day, businesses should really pay attention. And if the very people they are communicating with wield spending power in the range of $200 billion per year (and growing), irresponsible companies should be downright terrified.
Going green will supercharge your business
But take heart! If you’re willing to truly and transparently work to make your company more responsible, we’ll help you. It’s not an easy undertaking, but the rewards are great for the companies that do it best. By “going green” not only will you be able to cut costs, mitigate risk, and build better supplier relations, you’ll win over Generation-Y (as long as your green products are effective and high-quality). And if you win us over, we’ll become better brand evangelists than you could ever imagine.
Because if the same group that has the power to bring you down chooses to lift you up, you can soar to heights you didn’t think possible.