At this contentious time in American politics, it seems like just about everything is becoming a political issue. Sustainability, sadly, hasn’t been spared the wrath of heated political rhetoric.
The ongoing debate about issues like federal subsidies, climate change mitigation, and natural gas fracking might make corporate sustainability look like a politically divisive thing. But that’s simply not the case. Corporate sustainability is as mainstream as it gets, so you’d better commit your company to a greener future if you want to remain competitive in the years to come.
The rift between Americans and businesses on green
Only about half of Americans even believe in man-made climate change, but according to an Accenture study, 93% of global CEOs say that sustainability is important to their company’s future success. What does this tell us? It says that corporate sustainability isn’t about looking good to consumers; it’s about remaining viable in today’s ever-changing marketplace.
“It’s about economics, not politics.”
Sustainability isn’t a political stand; it’s a commitment to being economically successful in years to come. Protecting the environment is good business, and companies are starting to realize that. As natural resources become harder to come by, only the companies that use them efficiently and effectively will be able to succeed. Rising oil prices, increasing water scarcity, and sharp population growth will make environmental sustainability and economic sustainability impossible to separate.
Don’t wait for regulation. Act now, it’s in your best interest
As laws trend toward better environmental stewardship, some companies may choose to wait. They want to know exactly what the law will require before they start working to become more responsible. This is not the best plan. The business case for sustainability already exists, and green is as much a competition as it is an imperative.
Your company doesn’t need to worry about which laws exactly are going to win out, you should start running the sustainability race now. We know the general direction, and even though the exact destination isn’t clear, it’s in your best interest to start moving in a sustainable direction. You can course correct later, but you’ll definitely be better off than those who are still sitting at the starting line.
So what are you waiting for?
Left vs. Right is wrong
At BusinessEarth, our team represents views across the political spectrum. We may not agree on everything, but we all agree that sustainability is a vital component of any business. We’d love to have a conversation with you about the business opportunities that better environmental stewardship presents.
Tweet at us (@BusinessEarth) or leave a comment below, and we can talk about the business case for sustainability.
Image used under Creative Commons from crazygeorge.