We’ve talked about how CSR helps companies before on the BE blog, especially with regard to Gen-Y employees. Responsible companies are much better at recruiting, engaging, and retaining employees than ones without a sustainable focus.
I got to interview Aman Singh of In Good Company about this very idea for HireBetter’s blog. (HireBetter is one of BusinessEarth’s portfolio companies.) In our interview, she laid out how good corporate citizenship helps firms recruit and engage top talent more than ever.
Here’s an excerpt from our talk:
“Today, HR professionals might believe that the market is tipped on their side with much more supply than demand. However, this will eventually shift. And that is when employers will realize the efficacy of having sustainability as a priority. From a candidate’s perspective, a sustainable company is comparable to a long and lucrative career path today. This opportunity to mesh professional and personal development is significantly key for candidates and will act as major distinguishers for companies’ ability to attract top talent.
Edelman’s 2010 Good Purpose study revealed that 87% of consumers believe that business needs to equate at least equal weight on society’s interests as on business interests. This centrally places the onus on HR professionals to communicate their company’s strategic and sustainable mission to candidates and employees. Because we are getting to a place where we are beginning to make the same informed decisions as professionals as we have for the longest time as consumers. Decide with your dollars is now translating into deciding with your skills and professional choices.”
To see our full interview and my blog post, head over to “What Goes Around, Comes Around: How Corporate Social Responsibility Helps Your Recruiting.”