BE Blogs: A Voice for Responsible Business

As part of our sustainability pledge to discuss best practices openly and honestly, we share insights that allow others to effect change in their community. While companies have responsibility to drive change internally, we believe they also can add to their insights and impact by sharing their experience with others.

Come by often to read the latest news, subscribe to our blog via email or RSS reader. Even better, join the conversation and share your ideas on how business can be a force for good in your community and environment.

Hot Potatoes Prove Sustainability is About More Than Renewables and Recycling

Apr 6, 2011   //   by Bradley Short   //   Blog, Marketing & Communication, Operations Management, The Environment  //  No Comments

I read this BusinessWeek article yesterday and it really got me thinking about the state of environmental money saving. It talks about a profoundly unique solution to a difficult to see problem, and it really makes a great case for an environmental corporate focus.  Unfortunately, the ideas in this article are often missing in day-to-day sustainability conversation. Traditional green dialogue (focusing exclusively on efficiency and the like) can perpetuate a discourse that, pardon the expression, can’t see the forest for the trees.
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Carbon Nation: Is Our Inconvenient Truth a Convenient Opportunity?

Mar 9, 2011   //   by Bradley Short   //   Blog, Energy, The Environment  //  No Comments

Last week I got a chance to see Carbon Nation, a new documentary that calls itself “a climate change solutions movie that doesn’t even care if you believe in climate change.”  If you haven’t seen it yet, you should find or arrange a screening (and take a friend!).

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Corporate Social Responsibility, Defined

Jan 18, 2011   //   by Bradley Short   //   Blog, Company Culture, Investors & Stakeholders, Terminology, The Environment  //  1 Comment

At BusinessEarth, we talk about CSR (corporate social responsibility) a lot, but we don’t always explain it as thoroughly as we should.  In light of this, here’s a CSR primer that will help clear any confusion.

CSR is work that creates value inside and outside of a company by aligning business goals with social and environmental needs.

BusinessEarth believes that CSR and profitability are not mutually exclusive.  Rather, a solid CSR program can pay for itself with tangible savings and profit opportunities and, like any other well-conceived investment, will pay dividends in the long run.

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