BE Blogs: A Voice for Responsible Business
Where is Austin’s Green Social Network?
Why is Austin, the “Social Startup Capital of the World”, lagging behind New York and others who have created citywide social networks encouraging and driving green action and conversation? It’s time for Austin’s techies and green entrepreneurs to earn their stripes by developing Austin’s own green network.
New York’s sustainability social network gets buzz
Reading about NYC’s new green social network, Change By Us, NYC, last week made me feel an interesting mixture of emotions. First, I was excited that such a thing had been launched. Then, I started feeling jealous and a little confused. I thought to myself, “how come New York, a bastion of traditional media, gets to have this and Austin, the high-tech and green mecca that it is, does not?”
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Why you have to use green to win over Generation-Y, NOW
I’ve already written about how Gen-Y employees care about sustainability and seek community, credibility, and corporate social responsibility in their employers. But watch the following short video where Erin Schrode explains how Gen-Yers (especially those on the younger side of the generation like her) take such a thoughtful view of green when it comes to exercising our enormous spending power. The point is companies need to clean up their act NOW lest they risk alienating a critical and well-connected demographic.
Learning To Listen: How Social Media Can Spark Sustainability
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ot sure which direction to take your company? Open your ears and you’ll be surprised to find answers all around you. Employees, clients, and communities may already be calling your company towards corporate and environmental responsibility…and you didn’t even realize it.
The social web cares about the environment
Today’s social media-saavy consumer has a voice. As a consumer, I know that when I speak my mind online, others will listen. And I’m not alone. Every day, millions of people use social media and blogs to talk about what they expect of the companies they do business with. What do they want? Credibility, environmental respect, and corporate responsibility.