BE Blogs: A Voice for Responsible Business
As part of our sustainability pledge to discuss best practices openly and honestly, we share insights that allow others to effect change in their community. While companies have responsibility to drive change internally, we believe they also can add to their insights and impact by sharing their experience with others.
Come by often to read the latest news, subscribe to our blog via email or RSS reader. Even better, join the conversation and share your ideas on how business can be a force for good in your community and environment.
Why is Austin, the “Social Startup Capital of the World”, lagging behind New York and others who have created citywide social networks encouraging and driving green action and conversation? It’s time for Austin’s techies and green entrepreneurs to earn their stripes by developing Austin’s own green network.
New York’s sustainability social network gets buzz
Reading about NYC’s new green social network, Change By Us, NYC, last week made me feel an interesting mixture of emotions. First, I was excited that such a thing had been launched. Then, I started feeling jealous and a little confused. I thought to myself, “how come New York, a bastion of traditional media, gets to have this and Austin, the high-tech and green mecca that it is, does not?”
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I’ve already written about how Gen-Y employees care about sustainability and seek community, credibility, and corporate social responsibility in their employers. But watch the following short video where Erin Schrode explains how Gen-Yers (especially those on the younger side of the generation like her) take such a thoughtful view of green when it comes to exercising our enormous spending power. The point is companies need to clean up their act NOW lest they risk alienating a critical and well-connected demographic.
Not sure which direction to take your company? Open your ears and you’ll be surprised to find answers all around you. Employees, clients, and communities may already be calling your company towards corporate and environmental responsibility…and you didn’t even realize it.
The social web cares about the environment
Today’s social media-saavy consumer has a voice. As a consumer, I know that when I speak my mind online, others will listen. And I’m not alone. Every day, millions of people use social media and blogs to talk about what they expect of the companies they do business with. What do they want? Credibility, environmental respect, and corporate responsibility.