BE Blogs: A Voice for Responsible Business

As part of our sustainability pledge to discuss best practices openly and honestly, we share insights that allow others to effect change in their community. While companies have responsibility to drive change internally, we believe they also can add to their insights and impact by sharing their experience with others.

Come by often to read the latest news, subscribe to our blog via email or RSS reader. Even better, join the conversation and share your ideas on how business can be a force for good in your community and environment.

How Business is Leading the Way to a More Sustainable Future

May 10, 2011   //   by Bradley Short   //   Blog, Company Culture, Leadership, Operations Management  //  No Comments

In many eco-circles, it’s quite easy to demonize business when it comes to its environmental record.  And indeed, industry is to blame for a real share of environmental damage.  But now, business is leading the way to a more responsible future. Companies are showing themselves to be much better than many individual consumers when it comes to personal energy use and resource efficiency.

Companies have more stakeholders to be accountable to

Everyday consumers can get away with buying a car that uses too much gas or running the air conditioner when no one is home.  It’s much easier for them to pretend that their actions are independent of the world at large.  It might hurt when they are spending a few extra thousand dollars a year on gasoline, but many people still choose to go this route.

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Learning To Listen: How Social Media Can Spark Sustainability

Apr 22, 2011   //   by Bradley Short   //   Blog, Marketing & Communication, The Environment  //  No Comments

Not sure which direction to take your company?  Open your ears and you’ll be surprised to find answers all around you.  Employees, clients, and communities may already be calling your company towards corporate and environmental responsibility…and you didn’t even realize it.

The social web cares about the environment

Today’s social media-saavy consumer has a voice.  As a consumer, I know that when I speak my mind online, others will listen.  And I’m not alone.  Every day, millions of people use social media and blogs to talk about what they expect of the companies they do business with.  What do they want?  Credibility, environmental respect, and corporate responsibility.

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Hot Potatoes Prove Sustainability is About More Than Renewables and Recycling

Apr 6, 2011   //   by Bradley Short   //   Blog, Marketing & Communication, Operations Management, The Environment  //  No Comments

I read this BusinessWeek article yesterday and it really got me thinking about the state of environmental money saving. It talks about a profoundly unique solution to a difficult to see problem, and it really makes a great case for an environmental corporate focus.  Unfortunately, the ideas in this article are often missing in day-to-day sustainability conversation. Traditional green dialogue (focusing exclusively on efficiency and the like) can perpetuate a discourse that, pardon the expression, can’t see the forest for the trees.
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