BE Blogs: A Voice for Responsible Business

As part of our sustainability pledge to discuss best practices openly and honestly, we share insights that allow others to effect change in their community. While companies have responsibility to drive change internally, we believe they also can add to their insights and impact by sharing their experience with others.

Come by often to read the latest news, subscribe to our blog via email or RSS reader. Even better, join the conversation and share your ideas on how business can be a force for good in your community and environment.

Where is Austin’s Green Social Network?

Jul 14, 2011   //   by Bradley Short   //   Blog, Leadership, Social Entrepreneurship, The Environment  //  2 Comments

Why is Austin, the “Social Startup Capital of the World”, lagging behind New York and others who have created citywide social networks encouraging and driving green action and conversation?  It’s time for Austin’s techies and green entrepreneurs to earn their stripes by developing Austin’s own green network.

New York’s sustainability social network gets buzz

Reading about NYC’s new green social network, Change By Us, NYC, last week made me feel an interesting mixture of emotions.  First, I was excited that such a thing had been launched.  Then, I started feeling jealous and a little confused.  I thought to myself, “how come New York, a bastion of traditional media, gets to have this and Austin, the high-tech and green mecca that it is, does not?”
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Social Enterprise and Conscious Consumerism

Jun 30, 2011   //   by Bradley Short   //   Blog, Leadership, Social Entrepreneurship  //  2 Comments

How could a company help sustain a community if it couldn’t sustain itself?  How could an organization create social value if it didn’t create the economic profit that it needs to survive, innovate, and grow?  In order for a socially driven business to continue to do good, it must also do well.

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Crowdsourcing CSR: Turn Responsibility Into a Party

Jun 24, 2011   //   by Bradley Short   //   Blog, Company Culture, Marketing & Communication, Social Entrepreneurship  //  No Comments

Do you want to find a way for your business to make a big social impact but you aren’t exactly sure what you should do?  Want to generate positive press and goodwill for your brand?  Do you want to make connections with idea people that can propel your company to new heights?  Then throw a party!  Have an event or a contest where you bring people together where they can use their skills to solve a social problem and prepare to be amazed with what happens.

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