BE Blogs: A Voice for Responsible Business

As part of our sustainability pledge to discuss best practices openly and honestly, we share insights that allow others to effect change in their community. While companies have responsibility to drive change internally, we believe they also can add to their insights and impact by sharing their experience with others.

Come by often to read the latest news, subscribe to our blog via email or RSS reader. Even better, join the conversation and share your ideas on how business can be a force for good in your community and environment.

Green Products Play by the Same Rules, So Put Customers First!

Sep 8, 2011   //   by Bradley Short   //   Blog, Energy, Leadership, Metrics & ROI  //  No Comments

In business, all roads lead to the customer.  Whether you’re selling fabric softener, alarm clocks, or electric vehicles, this is true.  Last week, GreenBiz ran an article describing three ways that plug-in EVs (electric vehicles) could make it in the mass market.  Reading it made me realize that all three of their recommendations could be boiled down to overarching challenges green (and even non-green) products face.  And below them all remains the point that can’t be said enough: Always focus on the customer, not the product.

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The Sustainability Secret that both NPR and NASCAR Know: Green Doesn’t Sell

Aug 22, 2011   //   by Bradley Short   //   Investors & Stakeholders, Marketing & Communication, The Environment  //  2 Comments

Very rarely does one get the chance to talk about these two cultural opposites in the same sentence.  But in different ways, they both know one fundamental truth.   Green doesn’t sell. 

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Use little actions to drive your company’s green agenda

Jul 27, 2011   //   by Bradley Short   //   Blog, Company Culture, Leadership, Operations Management  //  No Comments

In the push to become a better, more eco-responsible small or medium sized business, sometimes the best you can do is start small.  Just because you can’t do something revolutionary like replace your materials with flowers and soy, it doesn’t mean that you can’t make a green difference somewhere.  Environmentalism strengthens company culture and saves money too, so if you haven’t yet, start taking small steps toward sustainability and then see where it leads you.

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