BE Blogs: A Voice for Responsible Business
Green Products Play by the Same Rules, So Put Customers First!
In business, all roads lead to the customer. Whether you’re selling fabric softener, alarm clocks, or electric vehicles, this is true. Last week, GreenBiz ran an article describing three ways that plug-in EVs (electric vehicles) could make it in the mass market. Reading it made me realize that all three of their recommendations could be boiled down to overarching challenges green (and even non-green) products face. And below them all remains the point that can’t be said enough: Always focus on the customer, not the product.
The Sustainability Secret that both NPR and NASCAR Know: Green Doesn’t Sell
Very rarely does one get the chance to talk about these two cultural opposites in the same sentence. But in different ways, they both know one fundamental truth. Green doesn’t sell. 
Use little actions to drive your company’s green agenda
In the push to become a better, more eco-responsible small or medium sized business, sometimes the best you can do is start small. Just because you can’t do something revolutionary like replace your materials with flowers and soy, it doesn’t mean that you can’t make a green difference somewhere. Environmentalism strengthens company culture and saves money too, so if you haven’t yet, start taking small steps toward sustainability and then see where it leads you.
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