No Excuses: Start Sharing your Sustainability Story Today

Why do we wait to talk about a goal until we’re close to achieving it? If you’ve ever struggled with a diet or fallen back into a bad habit, you probably already know how the strategy works. By keeping goals to yourself, it’s much easier to let things slide when something doesn’t go according to plan. Companies launch sustainability initiatives in the same way.

By waiting to announce goals until they’re close at hand, many companies believe they’ve lowered their risk of failure. In reality, they’ve lowered their chance of success.

3 Excuses to Avoid at All Cost

When you’re starting your sustainability journey, your company can’t afford to believe these excuses:

Excuse #1 - “We’re just getting started. Customers will question our commitment to real change when we’ve only taken a few steps.”

Excuse #2 - “Shareholders will see community engagement as a frivolous expense and invest their money elsewhere.”

Excuse #3 - “Critics will hound us for “greenwashing” if we fail to reach our destination.”

Be Heard: Spread the Word Early and Often

Transparency is a hallmark of a sustainable company. By communicating your goals openly and frequently, you’ll gain much more credibility in the eyes of consumers. You may even find help from unexpected places.  Being open and honest throughout your effort will ensure that your work has value.

Crowdsourcing Sustainability: Big Ideas for Small Companies

Ever meet someone who’s better at finding problems than solutions? It’s easy to spot the weaknesses in your sustainability strategy. But it’s far more difficult to find the time and talent to solve these issues in a small or medium-sized company.

Thankfully, the rise of crowdsourcing websites dramatically expands your ability to find ideas for solutions that are friendly to both your business and the earth.

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Electric Vehicles: If They Build Them, Will You Buy?

In case you missed the news, more than 15 models of electric vehicles (EVs) are predicted to hit the market through 2012. But are EVs the right solution? Will they solve everyday problems, or are carmakers just pandering to the tree hugging hippies out there?

What’s Driving Electric Vehicle Production?

There are a number of objective cases for electric vehicles:

Oil Dependence — According to the Department of Energy (DOE), more than half of America’s oil is imported. Of the imported oil, roughly 65% to 75% is located in the Read more >>