BE Blogs: A Voice for Responsible Business
As part of our sustainability pledge to discuss best practices openly and honestly, we share insights that allow others to effect change in their community. While companies have responsibility to drive change internally, we believe they also can add to their insights and impact by sharing their experience with others.
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Are you having trouble getting executive buy-in for corporate social responsibility (CSR)? Converting doubters to believers is difficult, even more so with analytically-minded CFOs. However, the strong financial leadership of a CFO will spread the impact and support of your CSR project throughout the company and community.
CFOs on CSR: Discover the Root of Their Doubts
The key to gaining CSR converts is uncovering the root cause of their doubts. In today’s post, we’ll look at three objections a CFO might have and suggest some ways you can help them overcome their resistance. In future posts, we’ll take a look at issues that your colleagues in other job functions may have.
You’re one of the good ones. You’ve decided that you are going to conduct business in a socially responsible way. You’ve begun taking steps to become a better company and you even started an official corporate social responsibility (CSR) program. Good job, you won’t regret it. Now that you’ve launched your CSR program, it’s time to share your good work and vision with the world. But how exactly are you to do that?
CSR Communication is Not a One-Time Thing
Communicating your CSR work effectively requires more than a static website or an annual press release. Blogs, message boards, and social media tools like Twitter and Facebook are the best tools for ongoing discussions about your company. By engaging your community with these tools, you offer them a sense of ownership in the good work you’re doing.
One of BusinessEarth’s goals is to prove that socially and environmentally responsible business is possible and profitable. When we find a company that embodies these principles, we highlight their achievements and challenges so you can apply their lessons to your business. Rich Martin, CFO of Biophysical, discusses biomarkers and preventive health care as well as the role companies can play the well-being of their employees.
BE Profiles Biophysical: Health & Wellness from the Inside-Out
Does prevention hold the key to America’s health crisis? If you’re like most people, you only visit the doctor when you’re ill. But what if there was a way to identify risk factors before they turned into chronic health problems?
Biomarker Screening and Health Care
“Years before you become diabetic, there are other changes happening in your body,” says Martin. “Before glucose becomes a problem, your body will experience a spike in insulin levels as it compensates for insulin’s diminishing strength.”
By identifying these precursors early with medical screening, you can start exercise and diet programs to reverse the path toward chronic disease. “It’s easier and cheaper to prevent illnesses like diabetes than it is to manage them once they manifest themselves,” says Martin. Read more >>