BE Blogs: A Voice for Responsible Business

As part of our sustainability pledge to discuss best practices openly and honestly, we share insights that allow others to effect change in their community. While companies have responsibility to drive change internally, we believe they also can add to their insights and impact by sharing their experience with others.

Come by often to read the latest news, subscribe to our blog via email or RSS reader. Even better, join the conversation and share your ideas on how business can be a force for good in your community and environment.

Nike: When Difficulty Knocks, Look for Opportunity

Mar 15, 2011   //   by Bradley Short   //   Blog, Company Culture, Leadership, Operations Management  //  No Comments

Have you ever tried to fix one problem only to discover another?  Lucky for us, business problems usually hold opportunities, too.  Start working to make your business more environmentally responsible and you might discover all sorts of other ways to improve your bottom line.

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Why Should I Care About CSR? (Because Gen-Y Employees Do)

Mar 2, 2011   //   by Bradley Short   //   Blog, Company Culture, Investors & Stakeholders, Leadership, Operations Management  //  2 Comments

Do you want to see Gen-Yers do amazing things for your company?  Embrace a culture of corporate social responsibility and we’ll take your business to new heights.

Our previous two blogs have been about how The Three Cs (Community, Credibility, and CSR) are your keys to effectively recruiting top Generation-Y talent. You’ve seen how Gen-Yers like me want Community in the workplace and require our employers to be Credible.  In this third and final segment, you’ll learn how Corporate Social Responsibility (CSR) gets Gen-Y excited and motivates us to give our very best efforts for you.

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What is a “Responsible Company?”

Jan 20, 2011   //   by Bradley Short   //   Blog, Company Culture, Operations Management  //  No Comments

Do you know a responsible company when you see one? We often talk about “responsible companies” in passing, but fail to describe their characteristics in detail. Here is a picture of what a BusinessEarth believes a responsible company might look like.

In the first part of this blog, the fictional “Acme” will serve as our example of a company that, while not perfect, is doing good work and making money at the same time.  In the second part, we will show some real-life examples of how companies are putting the ideas that we reference with Acme into practice.

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