BE Blogs: A Voice for Responsible Business

As part of our sustainability pledge to discuss best practices openly and honestly, we share insights that allow others to effect change in their community. While companies have responsibility to drive change internally, we believe they also can add to their insights and impact by sharing their experience with others.

Come by often to read the latest news, subscribe to our blog via email or RSS reader. Even better, join the conversation and share your ideas on how business can be a force for good in your community and environment.

LOHAS: What It Is and Why It Matters to You

Aug 5, 2010   //   by Melinda Owens   //   Marketing & Communication, Terminology  //  2 Comments

LOHAS - Lifestyles of Health and SustainabilityAre you a LOHAS? You may have heard the term before, but you probably have trouble nailing it down. But if you run a business in the 21st century, you can’t afford to miss this important and growing demographic.

LOHAS, Defined

LOHAS stands for “Lifestyles of Health and Sustainability.” Companies use this label to describe a market segment focused on health and fitness, the environment, personal development, sustainable living, and social justice. Widely recognized in North America, Europe, Australia, and South East Asia, the LOHAS market segment consists of six main areas:

  1. Personal and Health
  2. Natural Lifestyles
  3. Green Building
  4. Alternative Transportation
  5. Eco-Tourism
  6. Alternative Energy

How to Think Like a LOHASian

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5 Tips to Drive Sustainability from Below

Jul 27, 2010   //   by Colin Manuel   //   Leadership, Marketing & Communication  //  No Comments

5 Tips to Drive Change from BelowYou’re on the ground floor. Almost every day, customers ask you about your company’s social and environmental impact. But you’re powerless to change things. Or are you?

Getting the Green Light to Drive Change

People often debate whether change is driven from the top down or the bottom up. Let’s just agree that it happens from both directions. However, the ideas and authority for structural change aren’t spread equally.

If you’re a ground-level employee with a great idea for social and environmental action, you need to tailor your approach to get managers to lead the charge.

5 Paths to Buy-in for Your Sustainability Idea

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Business Sustainability: Different Goals for Different Roles

Jul 20, 2010   //   by Colin Manuel   //   Leadership, Marketing & Communication, Operations Management  //  No Comments

5 Ways to Explain Sustainability to 5 PeopleWhat was your reaction when you first heard about sustainability? Did you think the fuzzy, tree-hugging character would never fly in the corporate sphere? Much of the business world still thinks this way. People in every department are still waiting for their sustainability epiphany. But that epiphany won’t come unless the message is tailored to their goals.

5 Ways to Explain Sustainability to 5 people

Everyone is unique. But as different as each of us may be, we still tend to find like-minded people across various business functions. By tailoring your approach to individual goals, you can build a cross-functional sustainability team that has the power to drive real change.

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