BE Blogs: A Voice for Responsible Business

As part of our sustainability pledge to discuss best practices openly and honestly, we share insights that allow others to effect change in their community. While companies have responsibility to drive change internally, we believe they also can add to their insights and impact by sharing their experience with others.

Come by often to read the latest news, subscribe to our blog via email or RSS reader. Even better, join the conversation and share your ideas on how business can be a force for good in your community and environment.

South by Southwest: Launchpad for Sustainability?

Mar 11, 2011   //   by Colin Manuel   //   Blog, Marketing & Communication, Social Entrepreneurship  //  No Comments

Every year, the world turns to South by Southwest Interactive (SXSW) to catch a glimpse of the future. Could sustainability be this year’s surprise breakout?

What is SXSW?

SXSW Interactive takes place March 11-15, 2011 in Austin, Texas.  The five days include hundreds of keynote presentations, panel sessions, book readings, meetups, workshops and networking events with some of the biggest names in technology. Read more >>

Sustainability: Shifting the Conversation from Saving the Whales for Tomorrow to Creating Value Today.

Feb 3, 2011   //   by Bradley Short   //   Blog, Company Culture, Marketing & Communication, Terminology  //  No Comments

Do you get blank stares or encounter resistance when you talk about sustainability in your workplace?  You know that sustainability is good business, and has shown to create both corporate and social value, but it can still be hard to explain to your coworkers. How do you go about bridging any knowledge gap and explaining it in easy to understand business terms?

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CSR Communication: How to talk to your customers about your good work

Nov 22, 2010   //   by Bradley Short   //   Blog, Company Culture, Marketing & Communication  //  1 Comment

You’re one of the good ones.  You’ve decided that you are going to conduct business in a socially responsible way.  You’ve begun taking steps to become a better company and you even started an official corporate social responsibility (CSR) program.  Good job, you won’t regret it.  Now that you’ve launched your CSR program, it’s time to share your good work and vision with the world.  But how exactly are you to do that?

CSR Communication is Not a One-Time Thing

Communicating your CSR work effectively requires more than a static website or an annual press release. Blogs, message boards, and social media tools like Twitter and Facebook are the best tools for ongoing discussions about your company. By engaging your community with these tools, you offer them a sense of ownership in the good work you’re doing.

Read more >>

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