BE Blogs: A Voice for Responsible Business

As part of our sustainability pledge to discuss best practices openly and honestly, we share insights that allow others to effect change in their community. While companies have responsibility to drive change internally, we believe they also can add to their insights and impact by sharing their experience with others.

Come by often to read the latest news, subscribe to our blog via email or RSS reader. Even better, join the conversation and share your ideas on how business can be a force for good in your community and environment.

5 Tips to Drive Sustainability from Below

Jul 27, 2010   //   by Colin Manuel   //   Leadership, Marketing & Communication  //  No Comments

5 Tips to Drive Change from BelowYou’re on the ground floor. Almost every day, customers ask you about your company’s social and environmental impact. But you’re powerless to change things. Or are you?

Getting the Green Light to Drive Change

People often debate whether change is driven from the top down or the bottom up. Let’s just agree that it happens from both directions. However, the ideas and authority for structural change aren’t spread equally.

If you’re a ground-level employee with a great idea for social and environmental action, you need to tailor your approach to get managers to lead the charge.

5 Paths to Buy-in for Your Sustainability Idea

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Business Sustainability: Different Goals for Different Roles

Jul 20, 2010   //   by Colin Manuel   //   Leadership, Marketing & Communication, Operations Management  //  No Comments

5 Ways to Explain Sustainability to 5 PeopleWhat was your reaction when you first heard about sustainability? Did you think the fuzzy, tree-hugging character would never fly in the corporate sphere? Much of the business world still thinks this way. People in every department are still waiting for their sustainability epiphany. But that epiphany won’t come unless the message is tailored to their goals.

5 Ways to Explain Sustainability to 5 people

Everyone is unique. But as different as each of us may be, we still tend to find like-minded people across various business functions. By tailoring your approach to individual goals, you can build a cross-functional sustainability team that has the power to drive real change.

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Destination Sustainability: How to Tell Your Story

Jul 15, 2010   //   by Colin Manuel   //   Leadership, Marketing & Communication  //  No Comments

You get it. After months of meetings, debate and analysis, you’re finally taking your first steps toward becoming a more socially and environmentally responsible company. Now that you’ve charted a course, how will you share your motivations and actions with the world?

Why You Should Communicate Early and Often

  1. Gain credibility by sharing the good and the bad – MolsonCoors recently announced the results of their sustainability initiative.  Compared to the year prior, MolsonCoors increased water use by 3%, but lowered emissions by 15%. This is exactly the kind of honest self-evaluation that lends you credibility.
  2. Grow your impact by inspiring others by your example – Many say that Patagonia wrote the book on sustainable business. Today, Patagonia is teaching Wal-Mart how to apply their sustainability practices on a larger scale. Who can you partner with as either teacher or pupil?
  3. Attract investors passionate about sustainable businesses – When it comes to long-term return, shareholders increasingly turn to sustainable businesses. Socially and environmentally responsible companies offer lower risks compared to “business-as-usual” firms.

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