BE Blogs: A Voice for Responsible Business
As part of our sustainability pledge to discuss best practices openly and honestly, we share insights that allow others to effect change in their community. While companies have responsibility to drive change internally, we believe they also can add to their insights and impact by sharing their experience with others.
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In business, all roads lead to the customer. Whether you’re selling fabric softener, alarm clocks, or electric vehicles, this is true. Last week, GreenBiz ran an article describing three ways that plug-in EVs (electric vehicles) could make it in the mass market. Reading it made me realize that all three of their recommendations could be boiled down to overarching challenges green (and even non-green) products face. And below them all remains the point that can’t be said enough: Always focus on the customer, not the product.
In the push to become a better, more eco-responsible small or medium sized business, sometimes the best you can do is start small. Just because you can’t do something revolutionary like replace your materials with flowers and soy, it doesn’t mean that you can’t make a green difference somewhere. Environmentalism strengthens company culture and saves money too, so if you haven’t yet, start taking small steps toward sustainability and then see where it leads you.
Why is Austin, the “Social Startup Capital of the World”, lagging behind New York and others who have created citywide social networks encouraging and driving green action and conversation? It’s time for Austin’s techies and green entrepreneurs to earn their stripes by developing Austin’s own green network.
New York’s sustainability social network gets buzz
Reading about NYC’s new green social network, Change By Us, NYC, last week made me feel an interesting mixture of emotions. First, I was excited that such a thing had been launched. Then, I started feeling jealous and a little confused. I thought to myself, “how come New York, a bastion of traditional media, gets to have this and Austin, the high-tech and green mecca that it is, does not?”
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