BE Blogs: A Voice for Responsible Business

As part of our sustainability pledge to discuss best practices openly and honestly, we share insights that allow others to effect change in their community. While companies have responsibility to drive change internally, we believe they also can add to their insights and impact by sharing their experience with others.

Come by often to read the latest news, subscribe to our blog via email or RSS reader. Even better, join the conversation and share your ideas on how business can be a force for good in your community and environment.

Why Should I Care About CSR? (Because Gen-Y Employees Do)

Mar 2, 2011   //   by Bradley Short   //   Blog, Company Culture, Investors & Stakeholders, Leadership, Operations Management  //  2 Comments

Do you want to see Gen-Yers do amazing things for your company?  Embrace a culture of corporate social responsibility and we’ll take your business to new heights.

Our previous two blogs have been about how The Three Cs (Community, Credibility, and CSR) are your keys to effectively recruiting top Generation-Y talent. You’ve seen how Gen-Yers like me want Community in the workplace and require our employers to be Credible.  In this third and final segment, you’ll learn how Corporate Social Responsibility (CSR) gets Gen-Y excited and motivates us to give our very best efforts for you.


Corporate Social Responsibility, Defined

Jan 18, 2011   //   by Bradley Short   //   Blog, Company Culture, Investors & Stakeholders, Terminology, The Environment  //  1 Comment

At BusinessEarth, we talk about CSR (corporate social responsibility) a lot, but we don’t always explain it as thoroughly as we should.  In light of this, here’s a CSR primer that will help clear any confusion.

CSR is work that creates value inside and outside of a company by aligning business goals with social and environmental needs.

BusinessEarth believes that CSR and profitability are not mutually exclusive.  Rather, a solid CSR program can pay for itself with tangible savings and profit opportunities and, like any other well-conceived investment, will pay dividends in the long run.


Profit Responsibly in 2011 – Resolutions for the New Year

Dec 31, 2010   //   by Bradley Short   //   Energy, Investors & Stakeholders, Operations Management, Uncategorized  //  No Comments

As 2010 draws to a close, now is the perfect time to make some resolutions for your business.

In 2011, take steps to make your business more responsible, greener, more in tune with all of your various stake holders and more profitable with the following resolutions:

  • Conduct an annual energy audit at each of your facilities, and work to become more efficient every year.
  • Enact new heating and cooling policies (and follow through by raising the thermostat a few degrees in the summer and lower it in the winter).
  • Switch to double-sided and / or black and white printing or, better yet, encourage employees to NOT print materials unless they have to.
  • Install software that automatically shuts down computers at the end of the day, or at least make it a policy for employees to fully shut down at night.
  • Allow employees to volunteer for charities on company time, and pay their regular wages while they do so. Read more >>

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