Corporate Sustainability is NOT a Political Issue

At this contentious time in American politics, it seems like just about everything is becoming a political issue.  Sustainability, sadly, hasn’t been spared the wrath of heated political rhetoric.

The ongoing debate about issues like federal subsidies, climate change mitigation, and natural gas fracking might make corporate sustainability look like a politically divisive thing.  But that’s simply not the case.  Corporate sustainability is as mainstream as it gets, so you’d better commit your company to a greener future if you want to remain competitive in the years to come.

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Green Products Play by the Same Rules, So Put Customers First!

In business, all roads lead to the customer.  Whether you’re selling fabric softener, alarm clocks, or electric vehicles, this is true.  Last week, GreenBiz ran an article describing three ways that plug-in EVs (electric vehicles) could make it in the mass market.  Reading it made me realize that all three of their recommendations could be boiled down to overarching challenges green (and even non-green) products face.  And below them all remains the point that can’t be said enough: Always focus on the customer, not the product.

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Carbon Nation: Is Our Inconvenient Truth a Convenient Opportunity?

Last week I got a chance to see Carbon Nation, a new documentary that calls itself “a climate change solutions movie that doesn’t even care if you believe in climate change.”  If you haven’t seen it yet, you should find or arrange a screening (and take a friend!).

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