BE Blogs: A Voice for Responsible Business

As part of our sustainability pledge to discuss best practices openly and honestly, we share insights that allow others to effect change in their community. While companies have responsibility to drive change internally, we believe they also can add to their insights and impact by sharing their experience with others.

Come by often to read the latest news, subscribe to our blog via email or RSS reader. Even better, join the conversation and share your ideas on how business can be a force for good in your community and environment.

Want to Recruit Gen-Y – and Have Them Run Through Walls for You?

Feb 16, 2011   //   by Bradley Short   //   Blog, Company Culture  //  No Comments

Generation-Y is entering, or just entered, the workforce; are you ready for it?

Recruiting top-notch Gen-Y employees is and will be vital to your business’s success. Speaking as a Gen-Yer myself, I can say that we are motivated quite differently than the workers that came before us are.

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Sustainability: Shifting the Conversation from Saving the Whales for Tomorrow to Creating Value Today.

Feb 3, 2011   //   by Bradley Short   //   Blog, Company Culture, Marketing & Communication, Terminology  //  No Comments

Do you get blank stares or encounter resistance when you talk about sustainability in your workplace?  You know that sustainability is good business, and has shown to create both corporate and social value, but it can still be hard to explain to your coworkers. How do you go about bridging any knowledge gap and explaining it in easy to understand business terms?

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What is a “Responsible Company?”

Jan 20, 2011   //   by Bradley Short   //   Blog, Company Culture, Operations Management  //  No Comments

Do you know a responsible company when you see one? We often talk about “responsible companies” in passing, but fail to describe their characteristics in detail. Here is a picture of what a BusinessEarth believes a responsible company might look like.

In the first part of this blog, the fictional “Acme” will serve as our example of a company that, while not perfect, is doing good work and making money at the same time.  In the second part, we will show some real-life examples of how companies are putting the ideas that we reference with Acme into practice.

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