BE Blogs: A Voice for Responsible Business

As part of our sustainability pledge to discuss best practices openly and honestly, we share insights that allow others to effect change in their community. While companies have responsibility to drive change internally, we believe they also can add to their insights and impact by sharing their experience with others.

Come by often to read the latest news, subscribe to our blog via email or RSS reader. Even better, join the conversation and share your ideas on how business can be a force for good in your community and environment.

Don’t Put Your Money Where Your Mouth Is, Put Your Back: Supercharged Philanthropy

Mar 11, 2011   //   by Bradley Short   //   Blog, Company Culture, Marketing & Communication, Uncategorized  //  No Comments

“It’s good to hear that you donated some money to a cause, but I can do that myself!  Show me what you can really do!”

I’ve heard a number of fellow SXSW attendees today commenting about the limited effectiveness of many philanthropic campaigns.  A recurring theme was something along the lines of “giving money to charities and then telling customers about it is good, but is there a better way?”

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Why Should I Care About CSR? (Because Gen-Y Employees Do)

Mar 2, 2011   //   by Bradley Short   //   Blog, Company Culture, Investors & Stakeholders, Leadership, Operations Management  //  2 Comments

Do you want to see Gen-Yers do amazing things for your company?  Embrace a culture of corporate social responsibility and we’ll take your business to new heights.

Our previous two blogs have been about how The Three Cs (Community, Credibility, and CSR) are your keys to effectively recruiting top Generation-Y talent. You’ve seen how Gen-Yers like me want Community in the workplace and require our employers to be Credible.  In this third and final segment, you’ll learn how Corporate Social Responsibility (CSR) gets Gen-Y excited and motivates us to give our very best efforts for you.

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Keys to Recruiting Gen-Y: Are you Credible?

Feb 23, 2011   //   by Bradley Short   //   Blog, Company Culture  //  No Comments

Recruiting Generation-Y employees can be your key to future success, but unless your company is perceived as trustworthy, Gen-Yers will run away as fast as we can.

What is truth?

In our previous post, we introduced The Three Cs: Community, Credibility, and CSR. These are the keys to recruiting Gen-Y employees and building a workplace where we can thrive.  Last week, you learned how Gen-Yers like me crave Community in the workplace. Today, you’ll discover how to attract and keep top talent by heeding the second of the Three Cs: Credibility.

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