BE Blogs: A Voice for Responsible Business
As part of our sustainability pledge to discuss best practices openly and honestly, we share insights that allow others to effect change in their community. While companies have responsibility to drive change internally, we believe they also can add to their insights and impact by sharing their experience with others.
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BusinessEarth has had an exciting week at the SXSWeco Conference here in our home city of Austin, Texas. Thousands of individuals from businesses, NGOs, governments, and more have interacted and discussed some of the biggest problems and opportunities that lie in sustainability.
There is far too much to cover in one post, but over the next few weeks and beyond, we’ll share all sorts of ideas and insights that we’ve come across at the conference. So keep a look out for some really interesting stuff!
These are some of the main standout topics we look forward to sharing with you this month:
- How to drive corporate sustainability intrapreneurship using internal incubators, etc.;
- What it takes to get consumers and employees to make sustainable behavioral changes;
- New tools that will allow companies and individuals to better manage their energy use;
- Social media strategies for sustainable business;
- How sustainable architecture and design can take cues from nature;
- How to use “big data” to drive energy efficiency;
- Why sustainability is still poised to be the most profitable business opportunity of our time;
- And much more.
A few weeks ago, this article came out, and I figured it was worth another share. It’s a nice corporate sustainability primer, and it also shows some really interesting insights, such as:
- “High sustainability” companies outperformed their competitors by 4.8% when looking at long-term stock returns.
- “Leaders at 72% of the sustainable companies are willing to take measured risks in pursuit of sustainability, in contrast to 40% at traditional companies.”
- Companies need both sustainable leadership AND culture to be successful.
Read the full article on the MIT Sloan Management Review.
As Americans think about military service this week, let’s consider one lesson that the military stands to teach our companies: sustainability is a strategic imperative. The U.S. military has been embracing green technologies for years, and more private companies should follow suit.