3 Ways to Take Social Responsibility to Work

Jun 22, 2010   //   by Colin Manuel   //   Company Culture, Investors & Stakeholders, Leadership, Training & Education, Uncategorized  //  No Comments

Is your company connected to its employees and community?Is your company connected? No, we aren’t talking about its Internet connection. We’re talking about its relationship with employees and society at large.

Today’s best companies engage stakeholders on all levels. From the health and well-being of employees to hosting and promoting activities in the local community — your company’s operations have a profound social impact. So, what can you do to manage that impact in a more meaningful way?

Start your Social Action Plan Today

You can’t become a socially responsible company overnight. But you can take steps today that will shift attitudes and openness toward more meaningful and lasting programs down the road.

Here are three programs you can start in your workplace today:

  1. Create volunteer days
    • Do you offer paid time off or flex-time for employees to volunteer their time? Consider turning an off-site meeting into a chance for team-building and community service. Ask coworkers for suggestions and search for opportunities on sites like VolunteerMatch.
  2. Provide space for local organizations to meet
    • There are countless worthy associations that don’t have a regular meeting space. Help them grow their impact by providing access to a conference room once a month. See if any of your colleagues are in a group that needs space, or post a free announcement on the community page of your local Craigslist site.
  3. Offer company talents to worthy causes
    • What can you do to help non-profits help themselves? If you’re in finance, show them how to run the organization more efficiently. If you’re in marketing, help them hone their message and broaden their reach. Visit websites like Idealist.org to see where your skills are most needed.

Balancing Interests: Shareholders and Beyond

Shareholders rely on you to deliver financial returns. Employees and society expect a return on their trust. By paying more attention to your company’s social responsibilities, you will only grow stronger as employees and the community invest more in your success.