BE Blogs: A Voice for Responsible Business

As part of our sustainability pledge to discuss best practices openly and honestly, we share insights that allow others to effect change in their community. While companies have responsibility to drive change internally, we believe they also can add to their insights and impact by sharing their experience with others.

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Browsing articles from "August, 2011"

The Sustainability Secret that both NPR and NASCAR Know: Green Doesn’t Sell

Aug 22, 2011   //   by Bradley Short   //   Investors & Stakeholders, Marketing & Communication, The Environment  //  2 Comments

Very rarely does one get the chance to talk about these two cultural opposites in the same sentence.  But in different ways, they both know one fundamental truth.   Green doesn’t sell. 

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