BE Blogs: A Voice for Responsible Business

As part of our sustainability pledge to discuss best practices openly and honestly, we share insights that allow others to effect change in their community. While companies have responsibility to drive change internally, we believe they also can add to their insights and impact by sharing their experience with others.

Come by often to read the latest news, subscribe to our blog via email or RSS reader. Even better, join the conversation and share your ideas on how business can be a force for good in your community and environment.

Browsing articles from "June, 2011"

Social Enterprise and Conscious Consumerism

Jun 30, 2011   //   by Bradley Short   //   Blog, Leadership, Social Entrepreneurship  //  2 Comments

How could a company help sustain a community if it couldn’t sustain itself?  How could an organization create social value if it didn’t create the economic profit that it needs to survive, innovate, and grow?  In order for a socially driven business to continue to do good, it must also do well.

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Crowdsourcing CSR: Turn Responsibility Into a Party

Jun 24, 2011   //   by Bradley Short   //   Blog, Company Culture, Marketing & Communication, Social Entrepreneurship  //  No Comments

Do you want to find a way for your business to make a big social impact but you aren’t exactly sure what you should do?  Want to generate positive press and goodwill for your brand?  Do you want to make connections with idea people that can propel your company to new heights?  Then throw a party!  Have an event or a contest where you bring people together where they can use their skills to solve a social problem and prepare to be amazed with what happens.

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TOMS Shoes Sees New Vision With Eyewear

Jun 7, 2011   //   by Bradley Short   //   Blog, Company Culture, Company Profiles, Marketing & Communication, Social Entrepreneurship  //  No Comments

At this year’s SXSW back in March, we got to see Blake Mycoskie, “Chief Shoe-Giver” of TOMS Shoes announce that TOMS would be unveiling a new product on June 7th of this year.  Today, he announced that the next major world problem that TOMS would use its groundbreaking yet simple “one-for-one” business model to tackle would be vision.

TOMS eyewear, which is available today, will be sold and given away just like TOMS shoes have in the past.  When customers purchase a pair of sunglasses, one person in the developing world will be “given the gift of sight.”  TOMS reports that “of the nearly 284 million people in the world who are visually impaired, almost 90% live in developing countries.”  Each sale will translate to either one pair of prescription glasses given away, one medical treatment (meaning fighting infection, injury, or disease), or one sight-saving surgery, like a cataract surgery.

A winning business strategy

“When you incorporate giving into your business, your customers become your marketers,” Mycoskie told a group of us last March.  TOMS Shoes has been a great archetype of a profitable company with a social agenda sewn right into the thread of its business model.  Customers have latched on to the company and its mission and have done more for the brand than any advertising campaign ever could.

It is hard to think of another company that has such devout brand evangelists, bright young people dreaming of jobs there, and a story that spread across the world so quickly and easily.  TOMS has shown the business world that embedding social good into a company’s DNA is a winning business strategy.

What do you think about TOMS’s decision to move into eyewear?  What are your favorite for-profit brands that accelerate a social agenda?


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