Learning To Listen: How Social Media Can Spark Sustainability

Not sure which direction to take your company?  Open your ears and you’ll be surprised to find answers all around you.  Employees, clients, and communities may already be calling your company towards corporate and environmental responsibility…and you didn’t even realize it.

The social web cares about the environment

Today’s social media-saavy consumer has a voice.  As a consumer, I know that when I speak my mind online, others will listen.  And I’m not alone.  Every day, millions of people use social media and blogs to talk about what they expect of the companies they do business with.  What do they want?  Credibility, environmental respect, and corporate responsibility.

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Hot Potatoes Prove Sustainability is About More Than Renewables and Recycling

I read this BusinessWeek article yesterday and it really got me thinking about the state of environmental money saving. It talks about a profoundly unique solution to a difficult to see problem, and it really makes a great case for an environmental corporate focus.  Unfortunately, the ideas in this article are often missing in day-to-day sustainability conversation. Traditional green dialogue (focusing exclusively on efficiency and the like) can perpetuate a discourse that, pardon the expression, can’t see the forest for the trees.
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