BE Blogs: A Voice for Responsible Business

As part of our sustainability pledge to discuss best practices openly and honestly, we share insights that allow others to effect change in their community. While companies have responsibility to drive change internally, we believe they also can add to their insights and impact by sharing their experience with others.

Come by often to read the latest news, subscribe to our blog via email or RSS reader. Even better, join the conversation and share your ideas on how business can be a force for good in your community and environment.

Browsing articles from "March, 2011"

Nike: When Difficulty Knocks, Look for Opportunity

Mar 15, 2011   //   by Bradley Short   //   Blog, Company Culture, Leadership, Operations Management  //  No Comments

Have you ever tried to fix one problem only to discover another?  Lucky for us, business problems usually hold opportunities, too.  Start working to make your business more environmentally responsible and you might discover all sorts of other ways to improve your bottom line.

Read more >>

Engage Like a Game Designer

Mar 14, 2011   //   by Colin Manuel   //   Blog, Leadership, Marketing & Communication, Project Management, Training & Education  //  No Comments

Game thinking can improve your employee engagementEmployee engagement. It’s one of the most critical elements of any sustainability or CSR program, but it’s also one of the most perplexing.  The reason it’s so difficult is that most of us aren’t professional “engagers.” But game designers are.

Seth Priebatsch, founder of SCVNGR, believes the engaging foundations of game thinking is ready to break out of your game console and into all facets of personal and professional life.

Welcome to the Game Layer

In a keynote address at South by Southwest, Seth explained how the past decade built a “Social Layer” on top of the world. This social layer, created with tools like Facebook and Twitter, is all about forging connections between individuals. With this social layer, you can now connect and visualize your relationships in a whole new way. Read more >>

Your Mom Had It Right All Along: Sharing Benefits Everybody

Mar 13, 2011   //   by Bradley Short   //   Blog, Company Profiles, Leadership, Social Entrepreneurship  //  7 Comments

Take a look in your closet, your garage, and your storage unit.  If you’re like most Americans, then it is full of years’ worth of stuff that is essentially unused, was probably expensive, and definitely took natural resources to produce.

For over a decade, people have realized that there is untapped opportunity in the piles of accumulated junk that fills up their houses.  That’s why eBay has become so successful.  But what about the stuff that you might use someday, just not every day?  Why not put your built up assets to work for you?  Let others rent your things when you don’t need them.

Read more >>

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