BE Blogs: A Voice for Responsible Business

As part of our sustainability pledge to discuss best practices openly and honestly, we share insights that allow others to effect change in their community. While companies have responsibility to drive change internally, we believe they also can add to their insights and impact by sharing their experience with others.

Come by often to read the latest news, subscribe to our blog via email or RSS reader. Even better, join the conversation and share your ideas on how business can be a force for good in your community and environment.

Browsing articles from "March, 2011"

Systematic Corporate Social Responsibility: Go All-In!

Mar 31, 2011   //   by Bradley Short   //   Blog, Company Culture, Operations Management  //  2 Comments

I watched a fascinating panel discussion this morning led by Aman Singh that had the charge of “Reimagining CSR as an Engine of Innovation, Profitability & Purpose.” Her esteemed panel, including, among others, Seventh Generation’s Jeffrey Hollender and author Carol Sanford, kept leading me back to a single idea about corporate social responsibility: CSR is no add-on activity.  Once you decide to be a responsible company, responsibility must be systematic.  To do it right, you have to go all-in!

 

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Corporate Social Responsibility and Social Media: A 21st Century Neighborly Conversation

Mar 25, 2011   //   by Bradley Short   //   Blog, Company Culture, Marketing & Communication  //  No Comments

How does your company utilize social media to enrich its CSR (corporate social responsibility) initiatives?  Many organizations aren’t using the social web effectively, despite its huge potential for engagement and good.  Here are a few tips to help you get social media to make your responsible message really stick.

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SXSW Interactive 2011: A Responsible Business Recap

Mar 16, 2011   //   by Bradley Short   //   Blog, Company Profiles, Marketing & Communication, Social Entrepreneurship  //  1 Comment

Business and technology can make the world a better place, and some people are really starting to get it.  An overarching theme that I’ve seen at SXSW is that many thought leaders are realizing that social good is the best market to work in.

Of course, we have a long way to go to before everyone is on board the corporate-responsibility train, but entrepreneurs are coming up with new business models, new innovations, and new plans to help do their part while making money.

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