BE Blogs: A Voice for Responsible Business

As part of our sustainability pledge to discuss best practices openly and honestly, we share insights that allow others to effect change in their community. While companies have responsibility to drive change internally, we believe they also can add to their insights and impact by sharing their experience with others.

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Browsing articles from "February, 2011"

Keys to Recruiting Gen-Y: Are you Credible?

Feb 23, 2011   //   by Bradley Short   //   Blog, Company Culture  //  No Comments

Recruiting Generation-Y employees can be your key to future success, but unless your company is perceived as trustworthy, Gen-Yers will run away as fast as we can.

What is truth?

In our previous post, we introduced The Three Cs: Community, Credibility, and CSR. These are the keys to recruiting Gen-Y employees and building a workplace where we can thrive.  Last week, you learned how Gen-Yers like me crave Community in the workplace. Today, you’ll discover how to attract and keep top talent by heeding the second of the Three Cs: Credibility.

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Want to Recruit Gen-Y – and Have Them Run Through Walls for You?

Feb 16, 2011   //   by Bradley Short   //   Blog, Company Culture  //  No Comments

Generation-Y is entering, or just entered, the workforce; are you ready for it?

Recruiting top-notch Gen-Y employees is and will be vital to your business’s success. Speaking as a Gen-Yer myself, I can say that we are motivated quite differently than the workers that came before us are.

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Sustainability: Shifting the Conversation from Saving the Whales for Tomorrow to Creating Value Today.

Feb 3, 2011   //   by Bradley Short   //   Blog, Company Culture, Marketing & Communication, Terminology  //  No Comments

Do you get blank stares or encounter resistance when you talk about sustainability in your workplace?  You know that sustainability is good business, and has shown to create both corporate and social value, but it can still be hard to explain to your coworkers. How do you go about bridging any knowledge gap and explaining it in easy to understand business terms?

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